Portfolio
Landing pages, brand experiences, curated edits, buying guides, collection hubs, and UX-driven product improvements — each one built from brief to published page.
12 projects
Featured
The Dopamine Decor Edit
Five color-story sections built to revive a page already gaining organic traction — curated, written, designed, and built to convert a trend into a destination.
String Furniture Brand Landing Page
An immersive brand experience with embedded configurator for direct inquiry conversion.
The Newlyweds Edit
A curated wedding gift guide built around four living moments — designed to reduce decision paralysis and convert.
A+D Trade Program Page
Full revamp of Lekker’s trade page, built from a Figma file in collaboration with Marketing, Sales, and Buying.
Montana Brand Landing Page
A color-forward brand experience designed to convey the full range and earn inquiry from customers who couldn’t buy directly online.
Flowerpot Collection
A GEO-optimized collection hub with comparison charts, FAQs, and structured editorial content that drove measurable AI referral traffic.
The Rely Collection
A single destination for 100+ products across 10 model families — built so the sales team had somewhere to send customers.
Featured
Furniture Delivery + Preparation Guide
A structured informational guide built to reduce delivery rejections, decrease support volume, and give customers the confidence to complete high-consideration purchases.
Rug Size Guide
Room-by-room sizing guidance built with concrete rules — a resource for both customers and the sales team.
Sofa Size Guide
A comprehensive buying guide going beyond length — covering delivery, comfort dimensions, and proportion tips.
Thirty Years of Ethnicraft
A brand editorial post marking Ethnicraft’s anniversary, weaving together their founding story and Lekker’s 24-year partnership.
Product Page Redesign
A self-initiated UX overhaul of Lekker’s PDP template, developed with Sales, Buying, and Marketing.
Let’s make something beautiful and useful.
If you’re looking for an ecommerce manager who can move fluidly between strategy, design, and execution, I’d love to connect.