Writing
I write to be useful and to be read. Whether the brief is a brand story, a buying guide, or a neighborhood meeting recap, the approach is the same: get specific, earn the reader’s attention, and don’t waste it once you have it.
The work below spans brand editorial, content strategy, and community journalism: different formats, different audiences, and the same standard throughout.
Writing that earns its place on the page.
Blog content and brand editorial written for Lekker Home’s Journal: researched, on-voice, and built to do something specific, whether that’s capturing a design trend, telling a brand story, or helping a customer make a better decision.
Thirty Years of Ethnicraft
A brand editorial piece marking Ethnicraft’s 30th anniversary: tracing the company’s roots in Antwerp, their founding philosophy of crafting furniture from natural solid wood, and 24 years of partnership with Lekker Home. Research-driven and written to give customers meaningful context for a brand they encounter on the floor and online.
What is Dopamine Decor? The Design Trend That Makes You Feel Something
A deep dive into the dopamine decor movement: what drives it, why it resonates, and how color-led design translates into real purchasing decisions. Written to support both organic search and the on-site editorial experience.
Read →Maximizing Your Space: Clever Storage Ideas for Urban Living
A search-led blog post targeting high-intent home organization queries, combining editorial voice with structured content hierarchy designed to perform well for both readers and AI-generated answers.
Read →Behind the Craft: Inside Eilersen’s European Factory in Slovakia
A behind-the-scenes brand piece following Lekker’s co-founder on an exclusive visit to Eilersen’s factory: covering the manufacturing process, quality standards, and what distinguishes the brand’s approach to upholstery.
Read →Reporting from the neighborhood.
Coverage of local government, community meetings, development, and neighborhood issues for Northendwaterfront.com, a community news site covering Boston’s North End and Waterfront. Fast-turnaround, fact-based, written for a civically engaged readership.
Let’s work together.
Looking for someone who can write across brand editorial, UX content, and product copy without losing the voice? I’d love to connect.