Editorial Merchandising
Trend-led edits, collection stories, and product groupings that feel intentional, not algorithmic.
See examples →
I craft digital experiences that feel curated and quietly confident. With a focus on composition, pacing, and detail, I build ecommerce environments where structure supports the aesthetic and every element has intention.
I’m drawn to the space between design and structure, where form and organization work in quiet alignment.
I care deeply about making beautiful things. The work I’m most proud of feels immersive and considered, where content, brand presence, and user experience move together seamlessly.
Trend-led edits, collection stories, and product groupings that feel intentional, not algorithmic.
See examples →Clear, descriptive writing with an editorial tone that guides the reader and supports the experience.
Read samples →Designing landing pages, collection pages, and content layouts that feel cohesive, intuitive, and on-brand.
View builds →IA, on-page structure, and editorial planning that make content discoverable without losing the aesthetic.
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I write to guide the reader and support the experience. Thoughtful, descriptive, and approachable, with a tone that feels polished without feeling cold.
If you’re looking for someone who can blend design presence with ecommerce execution, I’d love to connect.