Editorial Merchandising
Trend-led edits, collection stories, and product groupings that feel intentional, not algorithmic.
See examples →
I craft digital experiences that feel curated and quietly confident. With a focus on composition, pacing, and detail, I build ecommerce environments where structure supports the aesthetic and every element has intention.
I’m drawn to the space between design and structure, where form and organization work in quiet alignment.
I care deeply about making beautiful things. The work I’m most proud of feels immersive and considered, where content, brand presence, and user experience move together seamlessly.
Trend-led edits, collection stories, and product groupings that feel intentional, not algorithmic.
See examples →Clear, descriptive writing with an editorial tone that guides the reader and supports the experience.
Read samples →Modular sections with refined typography and spacing that feel custom, composed, and brand forward.
View builds →IA, on-page structure, and editorial planning that make content discoverable without losing the aesthetic.
Explore work →I write to support the visual story. Clear, descriptive, and human, with just enough warmth to feel inviting.
If you want someone who can translate design sensibility into ecommerce execution, let’s talk.