Curate
Editorial Merchandising
Trend-led edits, collection stories, and product groupings that feel intentional, not algorithmic.
See examples →
Ecommerce • content systems • web design
Design-forward ecommerce, built with intention.
I craft digital experiences that feel curated and quietly confident. With a focus on composition, pacing, and detail, I build ecommerce environments where structure supports the aesthetic and every element has intention.
Who I am
I’m drawn to the space between design and structure, where form and organization work in quiet alignment.
Capabilities
What I love to build.
I care deeply about making beautiful things. The work I’m most proud of feels immersive and considered, where content, brand presence, and user experience move together seamlessly.
Write
Product and Page Copy
Clear, descriptive writing with an editorial tone that guides the reader and supports the experience.
Read samples →Design
Web Page Design
Designing landing pages, collection pages, and content layouts that feel cohesive, intuitive, and on-brand.
View builds →Organize
Content Structure and SEO
IA, on-page structure, and editorial planning that make content discoverable without losing the aesthetic.
Explore work →Portfolio
Sofa Size Guide
Editorial layout • visual clarity • user education
Lee Industries Brand Landing Page
Brand storytelling • modular page design
Furniture Preparation & Delivery Guide
Instructional design • UX hierarchy
The Nordic Atelier
Seasonal curation • immersive merchandising
Maximizing Your Space: Clever Storage Ideas for Urban Living
Topical blog content • search-led strategy
Writing
Writing that’s clear, styled, and easy to move through.
I write to guide the reader and support the experience. Thoughtful, descriptive, and approachable, with a tone that feels polished without feeling cold.
Contact
Let’s make something beautiful and useful.
If you’re looking for someone who can blend design presence with ecommerce execution, I’d love to connect.